Rolex

In 1905, at the age of 24, Hans Wilsdorf founded a company in London specializing in the distribution of timepieces. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable.

To convince the public of the reliability of his timepieces, he equipped each watch with small, very precise movements manufactured by a Swiss watchmaking company in Bienne. Rolex first concentrated on the quality of the movements. The relentless quest for chronometric precision rapidly led to success. In 1910, a Rolex watch was the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Centre in Bienne.

Four years later, in 1914, Kew Observatory in Great Britain awarded a Rolex wristwatch a class “A” precision certificate, a distinction that until that point in time had been reserved exclusively for marine chronometers. From that date forward, the Rolex wristwatch was synonymous with precision.

Rolex moved to Geneva, a city renowned internationally for watchmaking. Montres Rolex S.A. was registered in Geneva in 1920. Since that time, Rolex has become one of the most widely recognized watches in the world.

IN-PERSON
First of all, the most straightforward way is to attend the auction in person and feel the excitement in the saleroom as you control your own bidding with each wave of your paddle. If you have never bid with Dupuis before, please submit a registration form via fax or email. You may also register at the venue on the auction day.
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